We perform a lot of procedures to optimize our website and bring traffic. Various social media campaigns, SEO techniques and digital marketing tactics are used to gain traffic on a website. But is there a benefit of so many viewers when they do not convert into customers? While we know a lot about how to get traffic to your website, a major question here unanswered is, how can you get conversions out of those viewers? This is all about how you can convert your viewers into customers and grow in business. In fact, there are lead generation services freelancers offer nowadays. You can hire freelancers from MissionKya and get the best freelancers who can help you generate leads.
However, before we move further to explore the techniques, one must be very sure of their ultimate goals. What do you want your viewers to do? Is it a purchase, a registration, a lead generation or any other type of activity or action?
Have your goal in mind? Let’s move further!
Work hard on your marketing pages
This is what it is in a single phrase if one explains. Right from hiring a professional freelance web developer to a content marketer, one has to make the right choices to make it to the right leads. The first tip here would be to maintain consistency in whatever you do to market your site. Then, ask yourself a few questions about your work on the marketing pages.
1. Have you written in a website friendly manner?
2. Does your website have self-explanatory high-quality, engaging images?
3. Does your website clearly explain the benefits of buying your products or services?
4. Do the viewers get answers to their questions they look forward to reading on your site?
5. Do the testimonials and reviews of your customers explain evidently enough about your services?
If the answer to any of these questions is a no, its high time you need to re-think about it and get back to working on the same.
Start placing call-to-actions at the right place
It is essential to know and analyse what section of the website hits the readers eyes and put a call-to-action right there. Studies have proved that that top left hand is one of the best places to place a call to action. It is generally known as an F shaped pattern that starts with heavy content on the upper left and ends below. So you have the website name, headers, the menu on the top and the content comes down towards the left.
Another way to place content is the Z shape format. This is generally used on the home pages where the website name appears on the top left, menu sections and call to action on the top right, coming to content explaining your website in the left and then back to right side with a signup section or visit other pages.
Add stickies, sliders and pop-ups
The pop-ups if you generally see are really annoying. However, they are only annoying if they do not appear on the right page or at the right time. Sliders are an attention capture section. In fact, if a pop-up is done right on the right page, it is definitely going to work for your leads. When you hire a freelance website developer, ask them to get your pop-ups appearing on the screen rightly at the right time. For example, if you an e-commerce clothing store and the viewer is actually exploring stuff on the site, you could give a pop up after a minute or two about a discount coupon code or a voucher. This will give the viewer a better motivation to buy your product and covert.
The fact that a blog can actually do wonders is very true and needs to be considered for conversions too. Writing and publishing informational content can do a lot good for your website. Use these blog posts to add a call to actions, put up special offers and explain the benefits of your services. For example, a restaurant website can explain their dishes in their blog allowing the readers actually to know the menu. And towards the end, you can add a coupon offer that lets users get food at a discounted price.
Update text-based CTA in the entire website
Banners, bigger heading fonts, especially in the size H3 or H4 are the perfect places to add a call to action. You can simply highlight your offerings or CTA in the bold heading format.
For example, you write a blog on a food type, and you wish to add a CTA about ordering the food online. Thus, in that case, between the paragraphs of the blog, you can actually place a phrase in H3 or H4 saying ‘click here to buy’>”
?. CTAs help people get a push or a motivation towards converting and spending.
So, these were some of the common ways one can opt for to get their traffic converted into leads. However, above all, it is really essential to get a perfect responsive website designed for your business. This is because simply getting traffic will never help. It is equally important to make people stay on the site for as much time possible. And this is possible only when you have an engaging website with interesting content over it.
MissionKya would be a perfect choice to hire freelance web developers as well as other lead generation freelancers letting you make it to the best of your business services!