It is a famous saying that ‘A picture tells a thousand words’, and Instagram completely proves the same. Instagram is a photo and video content sharing platform that has gained huge popularity over a period of time and is now become a social media prestige. For small businesses, It offers cost-friendly opportunities for businesses to connect with the target audience, make new customers and ultimately grow their brand. People hire digital marketing experts, solely to help them with an efficient Instagram marketing. This article is all about the Instagram statistics that’ll prove all the facts as mentioned above.
The app download has reached over 1 billion downloads solely on the Google Play Store. Thus, you can now imagine the level of opportunity it provides the small business to engage with their customers.
Instagram stories get more than 200 million active users daily
Since the app has released its new stories feature, it quickly reached 200 million active users daily. The Instagram stories are a great help to the small businesses since they can convey lengthy messages with ease through stories. Also, the stories allow you to direct the followers to the website. Thus, you can quickly redirect your connections to your blog, social media or your business site.
1. Instagram gets 500 million users daily
Yes, there are 500 million users who are active and visit it every day. You may realise how vast your connection would be every day.
2. The gig spending on Instagram has raised four times since 2017
According to the research by Fiverr, the gig economy marketplace, it shows that the freelance spending on Instagram four times more since 2017. Thus, if you aim to keep up with other small businesses as well as the freelancers, then it’s the right time to start investing on it.
3. Half of the Instagram population follow businesses
This is another important statistic to know that half of the Instagram users follow businesses. Thus, it holds an equal importance of social connection as to that of business following.
4. 50% of the users belong to the generation Z, i.e., 13 – 19 years of age
The entire 50% population belongs to the youngsters who are active on Instagram. They are majorly between the 13 – 19 years of age.
5. The US statistics show that more than half of the youngsters in the US use Instagram
If your business targets audience between the age of 18 – 29, then it’s important to know that almost 55% of the US population from the same age limit uses Instagram.
6. The influencer marketing at Instagram is a billion-dollar industry
Since it provides immense of marketing opportunities, businesses and advertisers have been spending on influencer marketing to earn all the possible leads. The platform is so robust that in 2017, the influencer market on Instagram was $1.07 billion.
7. Half of the small businesses use Instagram
The Clutch 2017 survey of Small Business Social media states that 52% of the business owners use this app.
8. There are over 4.2 billion post likes every day
As per the announcement, over 4.2 billion posts get likes every day. Thus, if you do not post anything on Instagram a day, the level of loss of views and likes would be huge.
9. Instagram holds a regular engagement with brands
Statistics also show that 68% of the active Instagram users engage with a brand regularly. Comparing with Facebook, it only has 32% users engaging with brands on a regular basis.
10. A million of google searches take place for Instagram
There are over 1,66,00,000 google searches every month for Instagram. You can now imagine how easy would it be for you to feature yourself. This means, just signing up on it will also help your business be available in search lists.
11. Instagram has more engagement than Facebook
Research shows that Instagram has almost 58 times more engagement per follower compared to that of Facebook. Over 95 million of photos and videos are uploaded every day on Instagram. Thus, if you aren’t adding your brand images, you are likely to be falling behind your competitors. This is the power of social media where businesses have a huge scope of interaction with their customers.
12. 9 PM has more number of users active at the platform
If you actively plan to promote your business on Instagram, then 9 PM is the right time to get the maximum number of interactions for your business. You’ll realise that posting a video at 9 PM has interactive by almost 34%.
The statistics prove how excellent is Instagram for small businesses and an opportunity that can lead to the ultimate business growth. You surely do not want to lose this opportunity for your business too. Hiring digital marketing freelancer online can surely help with Instagram promotions.