Chartered accountants are one of the highly demanded professionals in the market. It is because every individual or a business who falls in the taxation slab hires a ca to help them with filing taxes and returns.
While the domain and scope of chartered accountancy are so vast, there are multiple giant firms who hire chartered accountants as well as individuals who perform their own practice. In this article, we will talk about the latter identifying how can you grow your chartered accountancy practice online and get more leads.
Advertisements or soliciting clients is not allowed by the ICAI for the chartered accountants. It is only your excellent work and quality that can get you more clients. However, there are indeed other ways you can grow your CA practice without violating ICAI rules.
Referrals from Senior Chartered Accountants
This is one of the best ways to get more clients if you have good connections with other CAs around. Senior accountants generally help you with referrals if you pay them a big percentage as their referral fees. Since the revenue is on sharing basis, you are likely to earn very less. However, it will help you in long run. The idea is when you get a referral and your earning gets low, do not hesitate to offer them the best of your services. This will lead the client to massive satisfaction, and the client may refer you to their connections too. While you may be new in the industry, you end up getting practice, receiving loyalty and getting deeper into the profession.
Exchange your business card and get in social gatherings
Getting into social gatherings is great. More the number of people you interact with, more would be your publicity around. Do not ever hesitate to share your card with people when you meet. Since you aren’t an office going person, you end up not meeting people around. Social gathering allows you to do so and help you with increasing possibilities of people converting into potential clients.
Get referrals from your clients
Your good work is likely to be appreciated. Moreover, clients feel satisfied and will rely on your services in the future too. Thus, you end up retaining your clients. Along with this retention, you may ask them to refer your services to their knowns who may be looking for a CA. The benefit here is you do not end up paying a referral fee. But the possibilities are again low compared to paid referrals. The only secret to getting referrals from clients is to give them quality work.
Write and share your knowledge
If you really want to attain professional success, you must have expert knowledge in your practice area. The real learning is not just about books; it instead comes with time, experience and exposure. Until then, you may be steady with learning the latest developments and hold a daily reading habit. Now this will help in complete enhancement of your knowledge and expertise. You can thus start writing and sharing your knowledge online through blogs, social media and forums. Do not hesitate to clear the doubts of the senior members if you are proficient in the solution. You will end up gaining popularity automatically.
Research and find out cities with scarce CA resources
Do some research identifying the places that have a scarcity of CAs with a persisting high demand. Since the online technology has let the world come closer, you can also get leads from MissionKya. It is an ultimate platform that helps the services providers and customers meet virtually. Exploring the places with scarce resources or identifying the needs of people from MissionKya will help you connect with a lot more clients than you might have ever thought off.
Despite so many restrictions from the ICAI, the good work will solely help you with connecting more and more clients. While you follow the above strategies, you are likely to be full during your practice timings. You may probably require expanding your business and hiring chartered accountants below you. Since every taxable individual and business party needs to hire chartered accountants, keep exploring, and you’ll make it to connecting with a big number of clients.