You have launched a new website. Now you share it with friends, family and the people around. Now you wait for the traffic expecting them to convert into potent customers. You realize that people initially do visit your website but do not buy anything because you may have something that’s not worth to their needs.
Despite the fact that you have traffic, why does this happen? This is because you have the traffic but not the potential one who will opt for your products or services. The difference between the general traffic and quality traffic is that the people in the former situation may visit your site and go back, but the latter will stay, explore and make purchases at some point or the other.
For the same reason to increase quality traffic, companies hire digital marketing experts helping them connect people who genuinely search for services in the same domain.
The top vital sources to attract quality traffic
While you now know the big difference between general traffic and quality traffic, following are some of the optimum ways to get quality traffic.
Videos, especially the YouTube videos are worth promoting and getting organic traffic. You could play with scripts to make some creative, emotional, engaging video content and post on YouTube. More it touches the audience; more would be the views, shares, likes, comments and subscribers ultimately leading to organic traffic on your site. Consider adding the YouTube video links in your blogs too!
WordPress mentions that more than 409 million people visit 22.3 billion pages every month. The users on WordPress themselves produce a total of 76.3 million posts every month followed by at least 42.7 million comments. Wondering who reads these blogs? According to Pingdom 2013 statistics, the average readers of the top bloggers are over 41 years old. This has 45% females and 55% male readers. Knowing the statistics, we now know how powerful the blogging happens to be.
How to use blogging yourself to promote your brand? The secret is ‘your blog should be able to solve people’s problems.’ It should address them with some information they were looking for. Thus, you first need to find who your quality customers are and then create a destination (your blog) addressing their issues.
If you blindly go on blogging, you will only have general traffic with no conversions. However, strategic blogging will help you with quality traffic and ultimate conversions.
This is an enhanced level of blogging which focuses more on brand awareness and creating loyalty rather than getting you the ultimate leads. Quite a few people are aware of what podcasts are. Even if they are not, they definitely have listened or listen them every day. The podcasts are enjoyed well during the lunchtime while traveling on a bus or a car, gym, walk, etc. While there is no call to action, you end up putting your business name in their heads. To do so, make sure your content has something that relates to the real lives of the audience or something that makes your podcasts worth listening. At the end of the story, you can probably ask your audience to share it with at least one person if they liked it. The podcasts are though not quick converting options, but they for sure help in the long run.
There are various social media platforms you can choose to promote your products. The list starts with Facebook, Instagram, Twitter, Google+, Snapchat, LinkedIn to different other, over 200 social media platforms.
Let us talk about Facebook. Once you learn the process with this, you’ll be good to go for the others too!
Considering Facebook, do you know who is using it and why it matters so much? This is because Facebook has over 2 billion active users in the second quarter of 2017. On a daily basis, it has 1.33 billion active users being the most popular platform in the world.
Statista mentions that 26% of the total US Facebook population is between 25-34 years of age. 19% of the population is between 35-40 years of age, and the other 18% is between 18-24 years of age. 3% is between 13-17 and 8% is the population with above 65 years of age.
Next, 80% of the users’ access Facebook through mobile devices and 39% of the total users are the ones who access it from their PCs.
Now you need to do a similar study on other social media platforms through the internet. With this, you’ll have statistics of the age group that you are targeting is present on which platform in more percentage. If your target audience is the youngsters and the adults, you may probably find Facebook worth promoting, but if you focus on people above 65 years of age, the possibility is less. Now based on this statistic, you end up choosing your social media platforms. The next step to follow is to find where on Facebook are these youngsters more available. You can join communities, create one yourself and get the people join these communities. Promote your website here with relevant content, and you’ll realise the right traffic arriving. Hire digital marketing experts to help you with social media marketing.
Follow these tips and get quality traffic to your business site!